FOR THE BRAND MEY, WE PRODUCED AN EXTENSIVE SOCIAL MEDIA CAMPAIGN ON LOCATION IN MALLORCA, DESIGNED TO COMBINE HIGH-END VISUAL STORYTELLING WITH PERFORMANCE-DRIVEN CONTENT. WITH TWO CAMERA TEAMS WORKING IN PARALLEL, WE WERE ABLE TO PRODUCE 25 REELS AND A SERIES OF PHOTOS IN A SINGLE PRODUCTION DAY – A WORKFLOW BUILT AROUND MAXIMUM EFFICIENCY WITHOUT COMPROMISING ON CREATIVE QUALITY.
THE CONTENT WAS DEVELOPED IN TWO DISTINCT CREATIVE DIRECTIONS. ONE SERIES OF REELS WAS DESIGNED TO GENERATE ATTENTION AND ENTERTAINMENT VALUE, USING HUMOROUS MOMENTS AND STRONG VISUAL HOOKS TO ENGAGE AUDIENCES. THE OTHER FOCUSED ON PRESENTING THE PRODUCTS AND THEIR PREMIUM FEATURES, HIGHLIGHTING MATERIALS, FIT, AND DETAILS IN A MORE REFINED AND PRODUCT-DRIVEN VISUAL LANGUAGE.
RATHER THAN PRODUCING SIMPLE SOCIAL CONTENT, EACH REEL WAS CAREFULLY STAGED WITH SET DESIGN AND CINEMATIC CAMERA WORK TO MAINTAIN A HIGH-END LOOK WHILE KEEPING A LIGHT, PLAYFUL TONE. THE CAMPAIGN RECEIVED VERY POSITIVE FEEDBACK FROM THE COMMUNITY, GENERATED NEW FOLLOWERS AND DROVE STRONG TRAFFIC AND LEADS TO THE MEY ONLINE SHOP.
CLIENT:
PROJECT
LOCATION:
MEY
SPRING | SUMMER
MALLORCA, SPAIN
CANVAS
CANVAS
CLIENT:
PROJECT
LOCATION:
INFO:
MEY
SPRING | SUMMER
MALLORCA, SPAIN
FOR THE BRAND MEY, WE PRODUCED AN EXTENSIVE SOCIAL MEDIA CAMPAIGN ON LOCATION IN MALLORCA, DESIGNED TO COMBINE HIGH-END VISUAL STORYTELLING WITH PERFORMANCE-DRIVEN CONTENT. WITH TWO CAMERA TEAMS WORKING IN PARALLEL, WE WERE ABLE TO PRODUCE 25 REELS AND A SERIES OF PHOTOS IN A SINGLE PRODUCTION DAY – A WORKFLOW BUILT AROUND MAXIMUM EFFICIENCY WITHOUT COMPROMISING ON CREATIVE QUALITY.
THE CONTENT WAS DEVELOPED IN TWO DISTINCT CREATIVE DIRECTIONS. ONE SERIES OF REELS WAS DESIGNED TO GENERATE ATTENTION AND ENTERTAINMENT VALUE, USING HUMOROUS MOMENTS AND STRONG VISUAL HOOKS TO ENGAGE AUDIENCES. THE OTHER FOCUSED ON PRESENTING THE PRODUCTS AND THEIR PREMIUM FEATURES, HIGHLIGHTING MATERIALS, FIT, AND DETAILS IN A MORE REFINED AND PRODUCT-DRIVEN VISUAL LANGUAGE.
RATHER THAN PRODUCING SIMPLE SOCIAL CONTENT, EACH REEL WAS CAREFULLY STAGED WITH SET DESIGN AND CINEMATIC CAMERA WORK TO MAINTAIN A HIGH-END LOOK WHILE KEEPING A LIGHT, PLAYFUL TONE. THE CAMPAIGN RECEIVED VERY POSITIVE FEEDBACK FROM THE COMMUNITY, GENERATED NEW FOLLOWERS AND DROVE STRONG TRAFFIC AND LEADS TO THE MEY ONLINE SHOP.