FOR THE LAUNCH OF ESSENTIEL, THE NEW COSMETIC LINE BY JEAN D’ARCEL, THE CHALLENGE WAS TO REINTERPRET THE BRAND VISUALLY WHILE INTRODUCING A YOUNGER AUDIENCE TO THE WORLD OF JEAN D’ARCEL.
HAVING COLLABORATED WITH THE BRAND FOR MANY YEARS, PREVIOUS CAMPAIGNS WERE CHARACTERISED BY CALM, ELEGANT AND HIGHLY REFINED VISUALS — BOTH IN PHOTOGRAPHY AND FILM. WITH ESSENTIEL, WE EXPLORED A NEW CREATIVE DIRECTION: A FRESHER AND MORE ENERGETIC VISUAL LANGUAGE THAT SPEAKS TO A YOUNGER GENERATION WHILE STILL MAINTAINING THE PREMIUM CHARACTER THE BRAND IS KNOWN FOR.
THE PRODUCT LINE SERVES AS AN ENTRY POINT INTO THE JEAN D’ARCEL UNIVERSE, DESIGNED FOR YOUNG PEOPLE DISCOVERING THE BRAND FOR THE FIRST TIME. THE CAMPAIGN THEREFORE COMBINES A MORE PLAYFUL AND VIBRANT TONE WITH THE ELEGANCE AND SOPHISTICATION ASSOCIATED WITH HIGH-END SKINCARE.
VISUALLY, THE PROJECT BLENDS CLASSIC COSMETIC AESTHETICS WITH CONTEMPORARY ELEMENTS. CLEAN PRODUCT SHOTS AND STUDIO SETUPS ARE COMBINED WITH MORE STYLISED SCENES AND PLAYFUL SET DESIGN. ONE OF THE KEY SETUPS, FOR EXAMPLE, WAS A RETRO AMERICAN–INSPIRED PYJAMA PARTY, CREATING A LIGHT AND YOUTHFUL ATMOSPHERE WHILE KEEPING THE OVERALL LOOK POLISHED AND CHIC.
THE CAMPAIGN INCLUDED BOTH PHOTO AND VIDEO PRODUCTION, RESULTING IN A SERIES OF REELS RANGING FROM STORYTELLING-DRIVEN PRODUCT INTRODUCTIONS TO MORE EXPERIMENTAL FORMATS SUCH AS 3D PRODUCT SWAPS AND A LARGE-SCALE OVERSIZED PRODUCT INSTALLATION.
THE RESULT IS A CAMPAIGN THAT EXPANDS THE VISUAL IDENTITY OF JEAN D’ARCEL WHILE REMAINING TRUE TO THE BRAND’S CORE VALUES — PREMIUM SKINCARE PRESENTED IN A MODERN, FRESH AND ENGAGING WAY.
CLIENT:
PROJECT
LOCATION:
JEAN D' ARCEL
ESSENTIEL
COLOGNE, GERMANY
CANVAS
CANVAS
CLIENT:
PROJECT
LOCATION:
INFO:
JEAN D' ARCEL
ESSENTIEL
COLOGNE, GERMANY
FOR THE LAUNCH OF ESSENTIEL, THE NEW COSMETIC LINE BY JEAN D’ARCEL, THE CHALLENGE WAS TO REINTERPRET THE BRAND VISUALLY WHILE INTRODUCING A YOUNGER AUDIENCE TO THE WORLD OF JEAN D’ARCEL.
HAVING COLLABORATED WITH THE BRAND FOR MANY YEARS, PREVIOUS CAMPAIGNS WERE CHARACTERISED BY CALM, ELEGANT AND HIGHLY REFINED VISUALS — BOTH IN PHOTOGRAPHY AND FILM. WITH ESSENTIEL, WE EXPLORED A NEW CREATIVE DIRECTION: A FRESHER AND MORE ENERGETIC VISUAL LANGUAGE THAT SPEAKS TO A YOUNGER GENERATION WHILE STILL MAINTAINING THE PREMIUM CHARACTER THE BRAND IS KNOWN FOR.
THE PRODUCT LINE SERVES AS AN ENTRY POINT INTO THE JEAN D’ARCEL UNIVERSE, DESIGNED FOR YOUNG PEOPLE DISCOVERING THE BRAND FOR THE FIRST TIME. THE CAMPAIGN THEREFORE COMBINES A MORE PLAYFUL AND VIBRANT TONE WITH THE ELEGANCE AND SOPHISTICATION ASSOCIATED WITH HIGH-END SKINCARE.
VISUALLY, THE PROJECT BLENDS CLASSIC COSMETIC AESTHETICS WITH CONTEMPORARY ELEMENTS. CLEAN PRODUCT SHOTS AND STUDIO SETUPS ARE COMBINED WITH MORE STYLISED SCENES AND PLAYFUL SET DESIGN. ONE OF THE KEY SETUPS, FOR EXAMPLE, WAS A RETRO AMERICAN–INSPIRED PYJAMA PARTY, CREATING A LIGHT AND YOUTHFUL ATMOSPHERE WHILE KEEPING THE OVERALL LOOK POLISHED AND CHIC.
THE CAMPAIGN INCLUDED BOTH PHOTO AND VIDEO PRODUCTION, RESULTING IN A SERIES OF REELS RANGING FROM STORYTELLING-DRIVEN PRODUCT INTRODUCTIONS TO MORE EXPERIMENTAL FORMATS SUCH AS 3D PRODUCT SWAPS AND A LARGE-SCALE OVERSIZED PRODUCT INSTALLATION.
THE RESULT IS A CAMPAIGN THAT EXPANDS THE VISUAL IDENTITY OF JEAN D’ARCEL WHILE REMAINING TRUE TO THE BRAND’S CORE VALUES — PREMIUM SKINCARE PRESENTED IN A MODERN, FRESH AND ENGAGING WAY.