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BASF - TRINAMIX

CANVAS

CLIENT: BASF - TRINAMIX

AGENCY: B.RELEVANT

LOCATION: LUDWIGSHAFEN, GERMANY

YEAR: 2022

PRODUCER: HENNER PEDA, GUSTAV KERSTING 

DIRECTOR: SEBASTIAN METZELER-WEISER

CAMERA: ISMAEL BITTAYE

1ST AC: MARVIN EDLER

GAFFER: NIKOLAI SORIC

EDITOR: ISMAEL BITTAYE
VFX: FELIX DAMM

COLOR GRADING: ISMAEL BITTAYE

RUNNER: TIM HANEBECK

imagefilm produktion

trinamix_BTS-2.jpg

Approach

trinamiX was founded for the application of a newly discovered technology at BASF. On behalf of the agency b.relevant, we created a concept that illustrates the three different areas of application of their technology and combines them as dynamically as possible in an image film.

Concept

The newly developed mobile near-infrared (NIR) spectroscopy offers new possibilities in safety software, real-time health monitoring and nutrient analysis. These three aspects are reflected in our concept in the various scenes: the bouncer who uses NIR spectroscopy to expose the wrong person, the farmers who optimise the feed of their livestock and the sportswoman whose fluid balance is monitored by her smartwatch.

Eine Frau legt eine Maske ab
Eine Storyboardzeichnung
Hand mit Smartwatch
Türsteher mit Smartphone
Eine Storyboardzeichnung

Storyboard

In pre-production, it was already clear that we wanted to visualise the technology through visual effects. In order to define the creative design of the effects with trinamiX at an early stage, they were already included in our storyboards. The animations were then precisely coordinated with the filmed material until the final result was achieved.

Filmkamera
Filmcrew mit Kamera
Filmcrew mit Kamera
Filmcrew mit Kamera
Filmcrew mit Dolly
Filmcrew mit Kamera
Ein Huhn auf dem Arm einer Frau

Shoot

The commercial was filmed in an unoccupied BASF hall, which will soon house trinamiX laboratories.   Three locations for the advert were created using various structures in the hall: hay bales and wagons for the agriculture scene, a lavishly laid breakfast table for the sportswoman scene, and a free-standing door for the inspection scene. The individuals appearing on camera are solely trinamiX employees, chosen to project an authentic and amiable brand image.

Filmcrew mit Kamera

Postproduction

 

During post-production, we placed significant emphasis on the visualisation of NIR spectroscopy through the use of visual effects.

Our goal was to create a visual connection between the technology and its various applications, presenting it in a vivid and tangible manner.

By paying close attention to this process during pre-production and on set, we ensured a smooth process through consultation with the agency and project manager.

VFX WORK

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