BASF - TRINAMIX
CANVAS
CLIENT: BASF - TRINAMIX
AGENCY: B.RELEVANT
LOCATION: LUDWIGSHAFEN, GERMANY
YEAR: 2022
PRODUCER: HENNER PEDA, GUSTAV KERSTING
DIRECTOR: SEBASTIAN METZELER-WEISER
CAMERA: ISMAEL BITTAYE
1ST AC: MARVIN EDLER
GAFFER: NIKOLAI SORIC
EDITOR: ISMAEL BITTAYE
VFX: FELIX DAMM
COLOR GRADING: ISMAEL BITTAYE
RUNNER: TIM HANEBECK
imagefilm produktion
Approach
trinamiX was founded for the application of a newly discovered technology at BASF. On behalf of the agency b.relevant, we created a concept that illustrates the three different areas of application of their technology and combines them as dynamically as possible in an image film.
Concept
The newly developed mobile near-infrared (NIR) spectroscopy offers new possibilities in safety software, real-time health monitoring and nutrient analysis. These three aspects are reflected in our concept in the various scenes: the bouncer who uses NIR spectroscopy to expose the wrong person, the farmers who optimise the feed of their livestock and the sportswoman whose fluid balance is monitored by her smartwatch.
Storyboard
In pre-production, it was already clear that we wanted to visualise the technology through visual effects. In order to define the creative design of the effects with trinamiX at an early stage, they were already included in our storyboards. The animations were then precisely coordinated with the filmed material until the final result was achieved.
Shoot
The commercial was filmed in an unoccupied BASF hall, which will soon house trinamiX laboratories. Three locations for the advert were created using various structures in the hall: hay bales and wagons for the agriculture scene, a lavishly laid breakfast table for the sportswoman scene, and a free-standing door for the inspection scene. The individuals appearing on camera are solely trinamiX employees, chosen to project an authentic and amiable brand image.
Postproduction
During post-production, we placed significant emphasis on the visualisation of NIR spectroscopy through the use of visual effects.
Our goal was to create a visual connection between the technology and its various applications, presenting it in a vivid and tangible manner.
By paying close attention to this process during pre-production and on set, we ensured a smooth process through consultation with the agency and project manager.
VFX WORK
