CLIENT: 

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PROJECT

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AGENCY: 

LOCATION: 

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INFO:

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BASF

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trinamiX

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B.RELEVANT

LUDWIGSHAFEN, GERMANY

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TRINAMIX WAS FOUNDED FOR THE APPLICATION OF A NEWLY DISCOVERED TECHNOLOGY AT BASF. ON BEHALF OF THE AGENCY B.RELEVANT, WE CREATED A CONCEPT THAT ILLUSTRATES THE THREE DIFFERENT AREAS OF APPLICATION OF THEIR TECHNOLOGY AND COMBINES THEM AS DYNAMICALLY AS POSSIBLE IN AN IMAGE FILM. THE NEWLY DEVELOPED MOBILE NEAR-INFRARED (NIR) SPECTROSCOPY OFFERS NEW POSSIBILITIES IN SAFETY SOFTWARE, REAL-TIME HEALTH MONITORING AND NUTRIENT ANALYSIS. THESE THREE ASPECTS ARE REFLECTED IN OUR CONCEPT IN THE VARIOUS SCENES: THE BOUNCER WHO USES NIR SPECTROSCOPY TO EXPOSE THE WRONG PERSON, THE FARMERS WHO OPTIMISE THE FEED OF THEIR LIVESTOCK AND THE SPORTSWOMAN WHOSE FLUID BALANCE IS MONITORED BY HER SMARTWATCH.
THE COMMERCIAL WAS FILMED IN AN UNOCCUPIED BASF HALL, WHICH WILL SOON HOUSE TRINAMIX LABORATORIES. THREE LOCATIONS FOR THE ADVERT WERE CREATED USING VARIOUS STRUCTURES IN THE HALL: HAY BALES AND WAGONS FOR THE AGRICULTURE SCENE, A LAVISHLY LAID BREAKFAST TABLE FOR THE SPORTSWOMAN SCENE, AND A FREE-STANDING DOOR FOR THE INSPECTION SCENE. THE INDIVIDUALS APPEARING ON CAMERA ARE SOLELY TRINAMIX EMPLOYEES, CHOSEN TO PROJECT AN AUTHENTIC AND AMIABLE BRAND IMAGE.
DURING POST-PRODUCTION, WE PLACED SIGNIFICANT EMPHASIS ON THE VISUALISATION OF NIR SPECTROSCOPY THROUGH THE USE OF VISUAL EFFECTS.
OUR GOAL WAS TO CREATE A VISUAL CONNECTION BETWEEN THE TECHNOLOGY AND ITS VARIOUS APPLICATIONS, PRESENTING IT IN A VIVID AND TANGIBLE MANNER.
BY PAYING CLOSE ATTENTION TO THIS PROCESS DURING PRE-PRODUCTION AND ON SET, WE ENSURED A SMOOTH PROCESS THROUGH CONSULTATION WITH THE AGENCY AND PROJECT MANAGER

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